​Hiroki Niimi

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Hiroki Niimi's artworks are based on the definition "digital = not-free and analog = free," and incorporate the digital world into analog.   

Through his paintings, he critically examines the situation of today's digitalized society, where the production and consumption of "creativity" is repeated rapidly.   

While symbolically citing creative images such as digital advertisements used and abandoned on the web and SNS, he reconstructs fragments of these images in the analog painting.   

Human creativity is being squandered and discarded. His work is rooted in a critical spirit toward this situation, and in the process of creating artworks, he is thoroughly determined to express physicality.   

He transforms digital creativity, which is based on the premise of consumption, into a material form, interweaves his own perspective, and presents it as a new visual language.   

​Artworks

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Supermarket
100×100 cm

Mixed media

2021

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Cheers

145.5 x 112 cm
Mixed media

2021

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Take it easy

53×45.5 cm
acrylic on canvas

2021

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PALMOLIVE

72.7 x 60.6 cm
Mixed media

2021